Zignals Mission
Ten years ago a new generation of online brokers radically changed how trading was conducted. The markets were opened to a new generation of retail traders who could execute their orders at a fraction of the previous cost and who could enjoy virtual real time access to the latest prices. Globally the numbers of online accounts has soared and the latest estimates are that there are more than 100 million active accounts.
As commission rates have collapsed so has service. Only the largest clients can expect any personal (or more accurately personalised) attention. The vast majority of investors are either herded into funds or are offered an execution only facility. There are logical reasons why this is so.
Conflicts and compliance concerns mean that brokers cannot proactively reach out to clients with relevant and personalised news, ideas or strategies. At best brokers may accept limit orders but few will act as your market scout searching for the opportunities or alerting you with new trading signals. Some broking firms would prefer if retail clients had their investments managed on a discretionary basis by independent money managers. Ignoring for the moment whether these managers are any good, let’s accept that they are very expensive. Their fees are seriously hazardous to your wealth. As Warren Buffett said in his letter to shareholders:
"A record portion of the earnings that would go in their entirety to
owners – if they all just stayed in their rocking chairs – is now going to a swelling army of Helpers.
Particularly expensive is the recent pandemic of profit arrangements under which Helpers receive large
portions of the winnings when they are smart or lucky, and leave family members with all of the losses –
and large fixed fees to boot – when the Helpers are dumb or unlucky (or occasionally crooked)."
Zignals is transforming investing by filling the service gap. We are levelling the playing field by offering smaller investors the tools and personalised services; such as comprehensive stock alerts and stock charts, which were previously only available to the largest market participants. We enable unprecedented personalised attention through powerful dynamic alerts and the best decision support tools on the web. Our goal is to enable the research and investment strategies which deliver real financial performance for investors.
It’s all free.
Stock alerts, market alerts Stock charts